Bulk Text as a Marketing Tool

Used by marketers to run a wide range of marketing campaigns.

Text messaging is effective because it is immediate and it reaches consumers on their most personal communication device, their mobile phone. It is extremely affordable when compared to traditional advertising channels. Bulk SMS is used by marketers to run a wide range of marketing campaigns for customer retention and acquisition through personalised birthday greetings, appointment reminders, payment confirmations as well as promoting sales and special offers.

Financial institutions, retail outlets, service companies and the hospitality industry are using bulk text marketing to great effect to increase awareness around their brands and offer added-value service to their customers. Bulk text is used for customer acquisition as well as driving direct sales through this mobile platform.

High levels of sales/conversions for outbound marketing campaigns.

Using the InteractSMS bulk text platform is a highly targeted form of marketing. Our clients can target their campaigns to specific customers. This allows for higher redemption rates and also for sales/marketing departments to build lists that could produce high levels of sales/conversions for any future outbound marketing campaigns.

Compared to email, SMS also enjoys excellent open rates and click through rates with 96% of text messages being read and 62% of value added text messages being remembered. InteractSMS's text marketing service is extremely effective and can produce redemption rates of 70% (campaign dependent). The comparison to that of other forms of media such as print, television, radio or even direct mail/email - that only average in the region of 1.5% redemption - shows that your customers are much more inclined to accept direct SMS marketing as their preferred choice for product or service updates. See just a few of our success stories.